Want to improve your organic traffic and get more leads? We can help you scale.
Here is how we can help you
Your software can be promoted in many ways, and one way to do it is through organic search. While paid methods are a fast way to grow, they will often limit your evolution as costs also scale up. A well-crafted SEO strategy will help drive constant traffic and diversify your multi-channel strategies.
Organic users have more chances to convert as you can target many steps across their “messy middle” journey and provide all the information that they might need to make an acquisition. Good keyword research combined with a clear topical strategy can help you create an excellent experience for your potential buyers.
Staying ahead of the competition is essential, especially when you’re in a market with many software companies similar to yours. We can help you by providing competitor analyses that showcase the strong and weak points that they have, and how you compare with them. Knowing your competition means that you can adapt your strategy in order to keep up with them and acquire more market share by doing something better.
When combining organic traffic with other traffic acquisition channels you can reduce your overall cost per acquisition. Another benefit is that the cost of doing SEO work will not increase over time and the benefits will keep compounding as you attract more traffic.
We can help you define your customer’s personas and create content that targets all the stages in their conversion funnel. ToFu, MoFu, and BoFu keywords can be translated into topical strategies that guide your content creation. Each stage has different search intents. Your goal is to manage to tackle most of them so that you can drive the users from the “what is that?” stage to the “let’s go with your software as it’s the best option from X companies” stage.
Tracking and analyzing your performance is a must so that you can have a clear picture of how your previous efforts are performing and what the ROI is. We can help you create a plan that showcases what goals and KPIs should be tracked to have a holistic and accurate view of your website traffic.